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Rebooting Hardware on Goodale
Posted on Thursday, May 28 @ 12:18:36 EDT by Admin

News from the small city Justice writes "

(Later edit) The store is open 8-5 Tuesday-Friday the week of July 14-17, til 7 next week.

Jeffrey Zettler knows an opportunity when it presents itself.

Back in October of 2008 Zettler followed the story of the closing of the Grandview Trustworthy Hardware store, relocated from 5th Ave. to Goodale Blvd. In posts on this blog and the local Columbus Underground blog, the story of the business move was told , with a struggle to establish a presence at the new location, and a sudden bankruptcy that left employees stranded.

The large number of posts mourning the loss of the hardware store on the CU website, both for the convenience of the location and the skill of the employees, gave Zettler the impetus to try to keep the store open in the original location on Goodale. He contacted the owner and the store manager, and tried to find a way to bring the location back to life. Unfortunately, the size of that location was a constricting factor that made long term plans doubtful.

Rather than sort out the complexities of a business that had gone though bankruptcy, Zettler decided to start fresh with a new hardware store a few blocks East on Goodale.

Goodale Pro hardware

Goodale Pro Hardware (intentionally using a new name rather than continuing the Zettler name of his family owned stores) will be a reboot of the hardware business. He hopes the location will recapture the loyalty of Grandview consumers. I spoke with him as he worked inside the new location last week.

“We know that we can't compete with the big box hardware stores very much on price, but service and knowledge of employees is vital to building client trust. With Dave, the manager of the old store, we will build a lineup of knowledgeable people who will make this store a better choice for consumers.”

The right location

The store is opening in the front part of the 2-J supply building, across the street from Krema Peanut Butter factory.

“2-J HVAC Products was hustled out of their location further east on Goodale (by NRI) and purchased this building without a real need for the storefront - that business is wholesale. The location was just what we needed for our new store”.

I asked Mr. Zettler if the proximity to the proposed Grandview Yard had made it a more expensive location. He said that there may be some spill over effect of values sometime in the future, but had not been a real factor now. “The rents on Goodale are still low compared to 5th ave. and other high traffic locations. And with the economy right now any inflation of rents is just not going to happen. This was the right place for us.”

I asked him if this down economy was really the right time to start a new store. “I typically view recessions as opportunities. The greatest companies in America were mostly started during credit dislocations like we have now.”

The new store will be a full service hardware store, offering standard services such as screen & glass installation, glass cutting and key duplication. A tool rental program and website are in development.

Good luck to Jeffrey Zettler and his new store, I'll check back with updates as the store opens (possibly in June).

Twitter feed for the store, a website is supposed to be on the way.

The store is open! 8-5 Tuesday-Friday this week, til 7 next week.

(Update May 2017) Sad news, the Goodale Hardware store had to close. They opened in 2009, so they only had 8 years at this location. 

Goodale Ave has been steadily increasing in property value, understandable because of the Yard. The rent increase at the hardware killed any chance of the business continuing at this location. The owner didn't seem willing to start new at a different location.


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